StelldBrand Guidelines
Stelld · Visual identity

Two directions,
one Stelld.

A living guide. The logo stays; everything around it is redesigned. Toggle between Sovereign and Sonnet above to compare the full system — colour, type, components, and applications — live.

Direction ASecureRootedPrecise

Trust, kept in Canada.

01 · Brand

Sovereign

Stelld is the form builder Canadian businesses trust with their data. Every response stays on Canadian soil — no exceptions, no fine print. Sovereign speaks with the calm authority of an institution that has nothing to prove and everything to protect.

Secure

Data sovereignty is the product. The identity should feel like a vault: composed, deliberate, unshakeable.

Rooted

Proudly Canadian without the clichés. Evergreen and a single maple accent — heritage worn quietly, not shouted.

Precise

A structured grid, exact spacing, a disciplined grotesque. Nothing decorative that isn’t also functional.

02 · Logo

The mark

A filled disc with a knockout S — unchanged across both directions. The disc supplies the contrast, so pick the file that matches the background: logo-light.svg on light, logo-dark.svg on dark. Never recolour the disc.

StelldOn light
logo-light.svg
StelldOn dark
logo-dark.svg
StelldIcon mark
icon-light.svg
Clear space: keep padding of at least the height of the S on all sides.
Minimum size: 24px (icon) / 15mm (print).
Don't: recolour with gradients, add shadows, stretch, or place the mark on a busy photo without a solid backing.
03 · Colour

Palette

Green threads through both directions as a link to the existing brand — expressed here with far more intent than a default swatch.

Core
Brand / primary dark
Pine
#0E3B2Ergb(14, 59, 46)
Buttons, links
Evergreen
#1A6B4Crgb(26, 107, 76)
Body text
Ink
#10231Crgb(16, 35, 28)
Accent
Accent, alerts
Maple
#B03A2Ergb(176, 58, 46)
Neutral
Page background
Paper
#FBFAF7rgb(251, 250, 247)
Subtle surface
Mist
#F1F0EArgb(241, 240, 234)
Borders
Line
#E2E0D7rgb(226, 224, 215)
Muted text
Slate
#5E6B63rgb(94, 107, 99)
04 · Typography

Type

Inter Tight for display and headings; Inter for body. A disciplined grotesque — structured, confident, exact.

DISPLAY / HEADINGS
Inter Tight
BODY
Inter
DisplayStell’d
Heading 1Trust, kept in Canada
Heading 2Every response, private by default
Heading 3Build a form in minutes
BodyStelld is a Canadian-first form builder that keeps every submission on Canadian soil.
Small / captionWe’ll only use this to send response alerts.
05 · Components

UI kit

The building blocks of the product, rendered in the active system. Toggle to watch them re-skin.

Buttons
Input
We'll only use this to send response alerts.
Badges
PublishedDraft🍁 Canadian-hosted
06 · Applications

In context

The system doing real work — marketing, dashboard, and a public form respondents actually see.

Marketing hero
🍁 Hosted in ca-central-1. PIPEDA-ready.

The form builder that keeps every answer in Canada.

Build beautiful forms in minutes. Every response is stored in Canada — private by default, yours forever.

Start freeSee a demo
Dashboard
Your forms+ New form
Client intake form
128 responses
Published
Event registration — Spring 2026
54 responses
Published
Customer feedback
0 responses
Draft
Public form

Join our newsletter

Monthly notes from the team. Unsubscribe anytime.

Submit🍁 Hosted in Canada · Powered by Stelld
07 · Voice & tone

How Stelld sounds

Secure · Rooted · Precise. The same message, told three ways for three moments.

Hero“The form builder that keeps every answer in Canada.”
Feature“Your data never leaves the country. Neither do we.”
Trust badge“Hosted in ca-central-1. PIPEDA-ready.”